Alpha X Nutrition Ltd is committed to the privacy of all our customers. Any information you provide will be handled in accordance with this privacy statement.
This statement applies to the website www.alphaxnutrition.com and explains how we will store and use any information relating to you.
Under the terms of the GDPR (General Data Protection Regulation) which replaces the Data Protection Act from 25th May 2018, we maintain strict security procedures in the storage and disclosure of all customer or visitor information. If you have any concerns or questions about privacy, feel free to contact us.
What information do we collect?
We collect information from you when you register on the site to create an account, place an order, respond to a survey or communication (such as an email), or participate in another site feature.
When ordering or registering, we may ask you for your name, age, email address, mailing address, telephone number, credit card information or other information. You may, however, visit our site anonymously. We do not store credit card details, nor do we share customer details with any 3rd parties.
Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Do we use ‘cookies’?” section below for information about cookies and how we use them.
How do we use your information?
We will only use your personal information when the law allows us to. Most commonly, we will use your personal information when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website or use certain other site features in the following ways:
- To notify you of order status.
- To manage your account.
- To personalise your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To allow us to better service you in responding to your customer service requests.
- To quickly process your transactions.
- To administer a contest, promotion, survey or other site feature.
- To send you marketing communications to inform you of special offers and promotions that may be of interest to you.
- To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) and to prevent, detect, mitigate and investigate fraudulent or illegal activities.
How do we protect visitor information?
We implement a variety of security measures to maintain the safety of your personal information.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons, who have special access rights to such systems and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
How long do we retain personal information?
We will only retain your personal information for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. In addition, this includes that we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely.
When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold, the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six (6) years after they cease being customers for tax purposes.
Do we use “cookies”?
You also have the option to adjust cookie preferences, via the pop-up that appears on our site. This allows you to choose the type of cookies you accept (if any).
Do we disclose the information we collect to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term “outside parties” does not include Specialist Supplements Ltd. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Changes to our policy
Terms and Conditions
Please also visit our Terms & Conditions section, which establishes the use, disclaimers and limitations of liability governing the use of our website.
This website is not intended for children and we do not knowingly collect data relating to children.